We believe no one should be held back by their gear, so we make products built to stand up to your journey - wherever you’re headed.
Life in motion
Since 1995
Powered by scrappy means and curious minds, Chrome was born from a no-bullsh*t maker mentality with a focus on functionality with some play along the way. From a small garage in Colorado to a small but mighty crew in Portland, OR we've never lost our passion for thoughtfully designed gear rooted in purpose.
An icon was born
Citizen
When faced with the very real problem of dropping a fully loaded messenger bag, and unsatisfied with the buckles we could buy from a catalog, inspiration struck. We went to the junkyard and removed an Oldsmobile seatbelt buckle and sewed it onto a messenger bag. This marked the beginning of our resourceful way of making useful and dependable gear with fanatical focus on the details.
Let's Kick It
Best Foot Forward
All too familiar with the click click click of walking with a cycling shoe, we decided to reinvent it. With durable nylon and a built-in shank for on the pedal performance we kicked off our footwear collection. Today we continue to make shoes and boots built for life on and off the bike.
More than a store
Retail Therapy
Our first HUB opened below our office in San Francisco, created to be not just a retail store but a true hub of the city. With an in-house bag maker, early morning coffee shop and the knowledge of the best (and most affordable) burrito in the city, our HUBs reimagined the world of retail.
Free the knees
Short Stories
Taking inspiration from the architecture of our cities, the Tensile Hip Pack is all about strength through structure. Built from a lightweight, weather-resistant, recycled ripstop nylon, the Tensile Collection reflects our commitment to keep pedaling forward, designing products with thoughtfully sourced materials and able to last for decades to come.
Urban Exploration
Waterproof Innovation
Our bags were always built to stand up to the elements, but with our Urban Ex collection it was time to take it a step further. Taking nods from dry bags and outdoor packs we infused our knowledge of what it takes to hold up to the day-to-day hustle and viola - a fully waterproof backpack, guaranteed for life.
On to a good sling
Kadet
As technology got smaller and people moved faster, there was the need for a bag as comfortable and easy to access as our messengers, but small enough to keep things light. Enter the Kadet Sling. An icon in it's own right, the Kadet launched us into the world of slings and we never looked back.
More than a bag
Buckle hits the runway
In September '23, the spotlight shone brightly on our iconic buckle as visionary designer Rio Uribe selected Chrome for his brand's momentous 10-year anniversary show at NYFW. With a keen eye for merging the past with the future, Uribe chose to spotlight our brand's most iconic design element—the buckle—bringing a touch of timeless heritage and nostalgia to his groundbreaking showcase.
The biggest little store
PDX Drop Shop
Part creative space, part retail store, all Chrome with first access to new drops and exclusive product you can only find here. The Drop Shop may be tiny in size, but it makes a big impact - a way to connect with the community in our hometown, knowing that booming cultures are built from the energy of the people in them.
Made for You
Every product we make, and every detail we obsess over is designed with you (the real person out there using it day in and day out) in mind. For the collaborative makers, out-of-the-box thinkers, and on-the-go getters. We create gear as distinct as you are. It comes down to our own commitment to our communities, knowing that booming cultures are built from the energy of the citizens in them.
Jill is an unstoppable force, born and raised in New York City. Jill is inspiring folks to get out and enjoy all the benefits that come from experiencing life on two wheels.
Chef Richard Van Le’s culinary journey is as rich and as layered as the dishes he creates. Richard’s story is one of passion, family, and an unshakable love for food.
Meet Lindsay, the founder of MapleXO, a sustainable jewelry brand that turns repurposed skateboards into unique, eco-friendly pieces. But that’s not all—
Chrome Gives
From the very beginning of Chrome's journey, we have dedicated ourselves to supporting the vibrant communities that pulse at the heart of our cities. Fueled by a deep passion for uplifting and inspiring those who advocate for meaningful change, giving voice to those who are unheard and supporting those who bring our vibrant community to life.
Outright International
Outright International is a global champion for LGBTQ+ rights, tirelessly working to make sure everyone, no matter who they love or how they identify, gets to live with dignity and freedom from discrimination.
Incline Gallery
Incline Gallery is a artist-run space in San Francisco providing a platform for emerging Bay Area visual and performative artists. Through its architecturally distinct venue, it transforms an unusual series of ramps and volumes into an innovative exhibition space.
P:ear
P:ear is an organization that provides both support and community to young people navigating the challenges of homelessness, helping them to find their path and thrive.