Stories

Our latest news, events, and editorial coverage of all things Chrome.

A guy running up the steps to work in an Initiate 26L Pack
New Drops

Fall ’26: Behind the Build

Like everyone here at Chrome, our lead designer, Ian Kenny, has a deep appreciation for our heritage designs, which incorporate heavy-duty construction, tarp liners, and overbuilt functionality. Bu...

EventsA guy drinking water and another guy wearing a Chrome Berlin messenger

Cigarettes, beer, and sweat—wait, what?

Picture this, hundreds of people gathered in Milan, Italy just as the summer heat rolls in. The smell of cigarettes, beer and sweat wafting. Wait, what? That’s right, we had the pleasure of sponsor...

Chrome Gives BackJ. Prince drawing while her cat watches

Chrome x J. Prince Pride Collection

Every year, Pride serves as a global celebration of authenticity, resilience, and solidarity within the LGBTQIA+ community. At the heart of our collection this year is a powerful collaboration with...

EventsA guy riding his bike in the Ladds 500

Ladds 500: Like Mad Max, but fun

The Ladds 500 is the closest thing to a functional anarchist society that we've ever seen. While hundreds of people endeavor to complete as many revolutions of Ladd Circle as possible, the human sp...

A guy riding a bike with the Citizen 15L Messenger in steel blue

More than a Bag—Stories Vol. 5

Slings, Messengers, and Packs go with you. Everywhere. Before you know it, it’s not just something you carry, it’s been with you. These are those stories. Read on.  

More than a Bag—Stories Vol. 4

More than a Bag—Stories Vol. 4

Back for another lap of bag stories. Gear put to work, hauling lives from point A onward. Every scrape, patch, and well-earned scar marks the miles, the moments, and the stuff worth carrying. Stick...

A guy wearing a Chrome Industries Citizen Messenger

More than a Bag—Stories Vol. 3

More bag stories from those who put their bags to work. Riders, makers, always on the move—carrying their lives from point A to wherever’s next. The scuffs, tears, and patches are proof of the mile...