Introducing the exclusive Chrome x Rio 2025 Pride capsule collection—a bright blend of Rio’s bold style and Chrome’s everyday functionality. Gear that moves loud, proud, and gives back—Be Seen. Be You. Be Proud.
Rio on the design inspiration: From the outset, we aimed to create pieces that not only serve a purpose but also tell a story about community, identity, and self-expression. Every element of this collection is deeply intentional and symbolic.
Rio on the collections design style: The metallic materials mirror the bold paint jobs of LA’s iconic lowrider cars, the embroidered roses in rainbow hues honor LA’s diverse and thriving queer community, and the custom bandana print lining nod's to LA's street style. The result is a collection that pays homage to the vibrant culture of Los Angeles and its colorful citizens.
Experience the Entire Chrome x Rio Pride Collection
Be Seen. Be You. Be Proud
We’re proud to announce that as part of the Chrome x Rio Pride Collection this year, we are donating a portion of proceeds to support Somos Familia Valle, an LGBTQ+ community organization dedicated to support, empower, and mobilize families, and allies for racial, gender, and economic justice in the San Fernando Valley.
Learn more about Somos Familia Valle
