Chrome Gives Back

Celebrating True Colors United

Celebrating True Colors United

We've got some seriously exciting news coming in hot ahead of Pride celebrations this summer. We’ve teamed up with True Colors United to drop a capsule collection that's all about standing up, standing out, and making a difference!

The limited seven-capsule collection features Chrome favorites like the Kadet and Tensile bags alongside smaller carry items and accessories like the mini-key chain. But that’s not all, all proceeds (up to $15,000)  from this capsule go to True Colors United to support all the amazing work they do to advocate and support for LGBTQ+ houseless youth. Funds from this capsule will support meaningful programs like the Youth Action Society and Youth Action Summit in Washington, DC.

 

About True Colors United:

True Colors Homelessness callout

In the United States, 4.2 million youth experience homelessness each year, with lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ+) youth being 120 percent more likely to experience homelessness than their non-LGBTQ+ peers. True Colors United is on a mission to flip the script on that statistic, using an innovative approach to finding meaningful, long-lasting solutions to give these young people the support they need. 

 

About the Youth Action Society

Historically, the movement to end youth homelessness has been led primarily by older adults without lived experience of homelessness – the Youth Action Society is working to change that by putting power back into the hands of young people. Through meaningful connection with peers and access to resources, the Youth Action Society helps Youth Action Boards across the country grow their impact on local and national movements to end homelessness.

True Colors United logo
Behind the Capsule Design:

A distinct reflective gradient panel ensures you can be fully visible being exactly who you are. An eye-catching grid panel representing the intersectionality of identity celebrating the places in which we meet, connect, and intersect.

Radiant panel on the Kadet

 

A collection this special deserves a distinct custom color buckle.

Custom buckle for the Pride collection

 

A pink color-pop liner turns all the bags into a party and ensures you can find all your things easily and seamlessly.

Pink liner of the pride collection

 

Explore the entire collection here and start celebrating today! 

Pride Collection bags

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