Chrome X Rio Pride Collection

This collection was created in collaboration with designer Rio Uribe, to celebrate LGBTQ+ and BIPOC folx.  An homage to the city of Los Angeles and inspired by the proud colors and bold creativity of the lowrider community; this collection features unique fabrics and custom details that serve as a reminder to express yourself. Every day.

Be Seen. Be You. Be Proud.

Chrome x Rio Pride Citizen 15L in Rio Rose Black #color_rio rose blackThe back of the Citizen 15L in Rio Rose Black #color_rio rose black
Citizen 15L Messenger
3.9
Rated 3.9 out of 5 stars
15
$165.00 USD
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The Kadet Max in Pride Rio Rose Pink #color_rio rose pinkThe back of the Kadet Max in Pride Rio Rose Pink #color_rio rose pink
Kadet Max
4.7
Rated 4.7 out of 5 stars
212
$140.00 USD
Select product options for Kadet Max +4
Pride Kadet in Rio Rose Black #color_rio rose blackThe back of the Pride Kadet in Rio Rose Black #color_rio rose black
Kadet Sling
4.7
Rated 4.7 out of 5 stars
810
$110.00 USD
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Pride Mini Kadet in Rio Rose Pink #color_rio rose pinkThe back of the Pride Mini Kadet in Rio Rose Pink #color_rio rose pink
Mini Kadet Sling
4.5
Rated 4.5 out of 5 stars
146
$85.00 USD
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Mini Buckle Keychain in pink glitter #color_pink glitterMini Buckle Keychain in White Pearl #color_white pearl
Mini Buckle Keychain
4.2
Rated 4.2 out of 5 stars
39
Sale price$25.00 USD
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Chrome x Rio BandanaUp close logo on the Chrome x Rio Bandana
Chrome x Rio Bandana
Sale price$18.00 USD
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Chrome x Rio Rainbow Rose Patch PackPurple, Blue and Yellow roses of the Chrome x Rio Rainbow Rose Patch Pack
Chrome x Rio Rose Patch Pack
Sale price$25.00 USD
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Chrome x Rio Chain strapChrome x Rio Chain Strap shown on a man's Citizen in a pink shirt
Chrome x Rio Chain Strap
Sale price$30.00 USD
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Large Seatbelt Buckle in Pink Glitter #color_pink glitterLarge Seatbelt Buckle opened in Pink Glitter #color_pink glitter
Seatbelt Buckle LG (2")
4.6
Rated 4.6 out of 5 stars
44
$35.00 USD
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Pride MD Seatbelt buckle in Pink Glitter #color_pink glitterPride MD Seatbelt buckle open in Pink Glitter #color_pink glitter
Seatbelt Buckle MD (1.5")
4.3
Rated 4.3 out of 5 stars
23
$32.00 USD
Select product options for Seatbelt Buckle MD (1.5") +4

Chrome x Rio

I'm proud to share my latest collaboration with Chrome Industries. Every element of this collection is deeply intentional and symbolic. This collaboration is more than just cool gear—it’s a love letter, and I know so many people will see a bit of their own story in it.

Every element of this collection is intentional and symbolic.

Metallic Materials

The metallic materials mirror the bold paint jobs of LA’s iconic lowrider cars.

Emboridered Roses

Embroidered roses in rainbow hues honor LA’s diverse & thriving queer community.

Custom Bandana Print

The custom bandana print lining is a nod to LA's street style.

Chrome x Rio Pride collection story

Chrome x Rio Pride Collaboration

Introducing the exclusive Chrome x Rio 2025 Pride capsule collection—a bright blend of Rio’s bold style and Chrome’s everyday functionality. Be Seen. Be You. Be Proud.